Hotel Revenue Management: The Strategy and Tactics of Hotel Room Pricing
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Hotel Revenue Management: The Strategy and Tactics of Hotel Room Pricing

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Format

100% Online

Schedule

12 hours

Language

English

Duration

2 weeks

Price

€360

Institution

Sommet Education
Description

Understand hotel room pricing and successful pricing strategies
Pricing hotel rooms can be difficult but getting price right is fundamental for good hotel revenue management. On this course you will learn how to set prices, conduct value assessments and learn how to create a realistic hotel room pricing strategy.

You will consider how the basic concepts underlying hotel room pricing can be applied to pricing across other revenue streams. You will also learn about long-term pricing and tactical pricing.

What topics will you cover?

    • Learn about how to set prices, and use price fences to distinguish one rate from another.
    • Conduct a value assessment for your property and establish a realistic price positioning strategy for your hotel.
    • Learn about the key elements of a successful long-term pricing strategy, and when to leverage tactical pricing for a short-term, immediate revenue impact.

What will you achieve?

    • Use price to manage supply and demand.
    • Explain the different approaches that a hotel can use to price room inventory.
    • Use rate fences in rooms inventory pricing.
    • Analyze a hotel’s competitive position.
    • Differentiate pricing strategy and tactical pricing.

Important Information:

  • Applications open: Anytime
  • Priority deadline: Anytime

If you would like to enroll multiple users or need more information about this course, please contact us!

toa@ie.edu

WHO IS THIS PROGRAM DESIGNED FOR?

This course is for mid managers, hotel managers, and front office managers, operating in 50+ rooms hotels who have had limited exposure to the practice of hotel revenue management.

Meet our instructors
Breffni Noone

Breffni Noone

Professor of Revenue Management

As a revenue management expert, she wrote or has been cited in over 75 industry and academic articles. She teaches across a number of the world's top hospitality schools.