تنسيق
المدة
الجدول
المدة
اللغة
المدة
المدة
المدة
السعر
€250
المؤسسة
IE
الوصف
Fundamentals of Tourism—Industry Management delves into how technology and innovation have transformed tourism management, emphasizing the importance of personalized customer experiences and data utilization. Participants will explore key areas such as strategy, finance, digital marketing, and operations management. Designed for professionals and managers, the program provides practical knowledge to navigate the complexities of modern tourism, ensuring relevance and competitiveness in a dynamic market.
معلومات هامة:
- التقديم مفتوح:المدة
- الموعد النهائي لأولوية التسجيل: المدة
إذا كنت ترغب في تسجيل عدة مستخدمين أو تحتاج إلى مزيد من المعلومات حول هذه الدورة، يرجى التواصل معنا!
toa@ie.eduما ستتعلمه
- ✔ Understand competitive strategy and corporate strategy in tourism.
- ✔ Apply financial accounting principles in tourism management.
- ✔ Utilize big data to enhance customer experiences.
- ✔ Implement effective operations management for sustainability.
- ✔ Drive digital transformation and innovation in tourism.
- ✔ Master digital marketing tools and strategies.
محتوى الدورة
Module 1
Strategy
- Concepts of competitive strategy and corporate strategy.
- Identifying and leveraging competitive advantages.
- Case studies of successful tourism strategies.
Module 2
Finance
- Basics of financial accounting and reporting.
- Financial analysis and performance metrics.
- Budgeting and financial planning in tourism.
Module 3
Digital Marketing
- Overview of digital marketing tools.
- Social media strategies for tourism businesses.
- SEO and content marketing in the tourism industry.
Module 4
Operations Management
- Principles of operations management.
- Process optimization for tourism services.
- Sustainability practices in tourism operations.
Module 5
Innovation and Digital Transformation
- The role of technology in tourism innovation.
- Implementing digital transformation strategies.
- Case studies of innovative tourism businesses.