What will you learn in this program?

• Different concepts related to strategy and its implications in tourism: Competitive strategy, competitive advantage and corporate strategy.
• Basic concepts and tools on financial accounting and its mechanics.
• Big data and its importance in the travel sector.
• The importance of operations management in business financial performance and sustainability in the tourism sector.
• Digital transformation and innovation for the tourism sector.
• How marketing is changing and what tools you can use under the domain of digital marketing.